Locus Ingredients is a biotechnology company specializing in fermentation-produced biosurfactants, offering sustainable alternatives to traditional surfactants for various industries. They required a modern, informative, and accessible website to effectively communicate their innovative solutions to potential clients and stakeholders.
Client
Locus Ingredients
Scope of work
UX/UI Design
Web Development
API Integration
Search Engine Optimization
Accessibility Enhancements
Project details
As the Web Design and Development Lead at Locus Ingredients, I was responsible for the full-stack development, including both front-end and back-end components. I led the efforts in designing and developing a custom WordPress site tailored to the company’s branding and content needs. The site was built with a focus on performance, SEO optimization, and compliance with accessibility standards (WCAG).
Beyond the obvious
To enhance the site’s functionality, I developed several custom features:
Technical Library: A comprehensive resource center offering spec sheets, formulations, and safety data sheets, accessible only after completing a HubSpot subscription form, providing users with in-depth product information upon registration.
Market-Specific Pages: Dedicated sections for various industries such as Home & Personal Care, Agricultural Adjuvants, and Metalworking Fluids, each highlighting relevant applications of Locus’s biosurfactants.
API Integration: Integration with Greenhouse Job Board enabling automated listing of open positions in the website.
Regulatory Compliance Highlights: Clear presentation of certifications and approvals, including USDA Biobased, TSCA, REACH, and Safer Choice, to build trust with environmentally conscious consumers.
These enhancements provided Locus Ingredients with a robust platform to showcase their products’ benefits and certifications, facilitating better engagement with their target audience.